Successful Digital Marketing Examples: The Pocari Sweat Case
Digital marketing examples from Pocari Sweat: a redesigned website, idol group ambassadors and a mascot that lifted account mentions by up to 300%.
Many bloggers, from large companies to small business owners, have discussed digital marketing examples. Business owners now prefer digital marketing to conventional marketing. Marketing digitally is seen as a better way to reach consumers at the right time with a relevant message, directly to the individuals who need the products a business sells.
Becoming skilled at digital marketing is not easy. Mastering it takes quite a long process. You need to know the ins and outs of digital marketing, as well as which digital marketing tools are the most effective to use.
Successful Digital Marketing Examples
One digital marketing example that a large company has carried out successfully is the work of Pocari Sweat. The company partnered with a well-known digital agency for 4 years. Over that time, Pocari strengthened its presence and increased sales through well-packaged digital marketing.
It started with a complete overhaul of the www.pocarisweat.co.id website, giving it a more interactive design that is pleasant to look at. The overhaul included interesting information about the company, a layout that avoids being boring, and several games visitors can play on the site.
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The next digital campaign used the idol groups JKT48 and AKB48 as brand ambassadors. Pocari also introduced a fictional character named Pocariman. Pocariman's presence on social media increased mentions of the @pocariID account by up to 300% and added up to 200% more fan page followers. Besides Pocari Sweat, another successful digital marketing example is Aqua and its #AdaAqua hashtag. Every year the revenue of this American company rises significantly, even though it has many competitors out there. With digital marketing, Aqua will not lose customers, because its brand will always be seen on digital media.
Hiring a Digital Agency
The digital marketing successes of these companies owe a great deal to digital agency services. One provider of digital marketing services is Webarq. This company, which offers a range of services in the digital world, has a young team of professionals who work collectively, so the products you market are guaranteed to sell well. To learn more, visit its official site at www.webarq.com.
Those are some digital marketing examples that large companies have carried out successfully. Building a digital marketing program is not easy. You need a team that truly understands the ins and outs of the digital world.
